Emirati Women's Day Flowers | 28 August Delivery in Dubai

Emirati Women's Day falls on 28 August every year. It was established in 2015 by Her Highness Sheikha Fatima bint Mubarak, Chairwoman of the General Women's Union and known across the country as the Mother of the Nation, and it has become one of the busiest gifting days in the UAE calendar.

We deliver flowers for it across all seven emirates, free within Dubai and same-day everywhere else.

Who people actually send to

This is not only a family occasion, which surprises people who are new to the UAE. On 28 August the flowers we deliver go to:

• Offices and government departments — teams marking the day for female colleagues, often as a group order delivered in the morning so it is there when everyone arrives.
• Mothers, wives, sisters and daughters at home, usually in the evening.
• Schools and universities — for teachers and administrators.
• Clients and business contacts — a considered, non-personal arrangement rather than a romantic bouquet.

What to send

The safe register here is elegant and warm rather than romantic. Red roses read as love and are the wrong signal for a colleague, a client or a teacher.

• For colleagues and clients: white, cream and soft pastel arrangements in a box. The White Serenity Box at AED 200 and the Lavender Luxe Box at AED 230 both work well on a desk and need no vase.
• For a group or a department: one large arrangement for the office rather than many small ones. The Grand Pastel Garden Basket at AED 540 or the Beautiful Flowers Grand Box at AED 780.
• For family: anything in Signature Bouquets or Luxury Bloom Boxes. The Peony Season Bouquet at AED 740 is our most-sent piece when the occasion calls for something memorable.
• Modest budget, real gesture: the Scarlet Luxe Bouquet at AED 150 or a box from AED 200.

Colours that suit the day

Many people choose white, green, red and black together — the colours of the UAE flag — for national occasions. It works, but it is easy to overdo. A cleaner approach is white and soft green with a single accent, which photographs well in an office and does not compete with a uniform or an abaya in the picture everyone will take.

Avoid deep red on its own for anyone other than a partner. Our guide to what rose colours mean in the Gulf goes through this properly.

Order early — this is a peak day

28 August is one of the three or four busiest delivery days of our year. Two things follow from that:

• Book the day before if you can. On the product page you choose the exact date and time, so an order placed on the 27th for 9 AM on the 28th is locked in before the rush.
• Morning office slots go first. If the flowers need to be on a desk before the working day starts, book that slot early.

We still take and deliver same-day orders on the day itself, up to midnight — but on a peak day the 45-minute Dubai promise can stretch, and we would rather tell you that now than apologise later.

Delivery and details

Free across Dubai in about 45 minutes, no minimum order, 10 AM to midnight. Same day to every other emirate: Sharjah AED 50, Ajman AED 60, Ras Al Khaimah, Umm Al Quwain and Fujairah AED 85, Abu Dhabi and Al Ain AED 100. Full table on the delivery page.

Every order includes a gift card written in your words, Arabic or English. For an office delivery, add the department and a phone number we can call — reception desks are the most common reason a delivery stalls.

Collecting instead? Use code PICKUP10 at checkout for 10% off at our International City shop.